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RICHARD WALLACE
Senior copywriter | creative
"Eataly Takeover"
FINECO
The Brief
This one was a bit of fun. Fineco, a huge name in Italian banking, wanted to break into the UK market. Around the same time, Eataly - the UK's largest Italian food emporium - opened up in Liverpool Street. A perfect position for what might well have been the world's first foccacia-sandwich-investment-bank crossover campaign.
The Idea
The plan was to take over Eataly, a prime lunch hub in the heart of the city, with a variety of out-of-home adverts. We wrapped the lift, the tills and the shop-floor with Fineco-branded, food-heavy ads with playful, eye-catching copy for an opportunity-hungry City crowd.
The Results
The results were simply delicious.
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